Target Copy

Target Copy is a print shop that services the Gainesville area with a primary focus on students and faculty from the University of Florida. This flyer was given a bit more creative freedom than other advertising since it was to be distributed on campus. The specific characters of the title are intended to resemble a certain expletive. The jagged edges of the black cat and the extremely tight kerning create a sense of urgency that plays off of the all too familiar fear of procrastination. The rest of the copy provides relief by letting the viewer know that the campus location is open 24/7.